An innovative new fishing rod lineup that many recreational fishing boat owners will be interested in has been released through a unique partnership in the fishing industry.

The creators of these rods are no strangers to the fishing game: Catch Co. operates a successful monthly subscription box of lures and tackle called "Mystery Tackle Box" (as well as a number of other original fishing brands) and The Googan Squad is a team of professional anglers who create high-quality fishing content on YouTube and sell pro fishing apparel and products.

Their new rods are the first to feature an all-new CatchSmart rod and lure categorization system which is a proprietary innovation that the company claims "simplifies rod and lure selection for anglers of all experience levels" and that the creators expect will disrupt the fishing industry.

The rods feature sleek lines and offer greater ease of use for experienced anglers, as well as new boaters who may be fresh to the world of fishing. A series of icons and scoring aids anglers in identifying the most effective technique, rod and lures at a moment's notice when out on the water. Now novice anglers who don't have a lot of experience can confidently choose the right rod for every scenario.

“The Googan Squad brought incredible insight and forward-thinking ideas to our team of talented product engineers and designers," said Ross Gordon, CEO of Catch Co. "We’ve been working together over the last year to develop this amazing line of fishing rods, and the results speak for themselves.”

This new lineup of fishing rods are composed of high-quality composite carbon blanks and ceramic insert guides. The "Gold Series" (priced at $149.99) has a cork grip and the "Green Series" (priced at $99.99) has an EVA Foam/cork composite grip. Both series will feature six different rods with variations for casting and spinning setups, ranging in size from 6’9” to 7’5”, and from medium to heavy power and moderate to extra fast action.

Pre-order is now available and the full line-up will be available to the public shortly. Karl's Bait & Tackle Club members can save an additional 20%. 

For more information about these rods visit Catch Co.

Written by: Ryan McVinney
C. Ryan McVinney is a film director, writer and producer. As an experienced boater he regularly produces and directs on-the-water video shoots for major boat manufacturers, yacht brokers and dealers, as well as independent film and media companies. He is president of the National Soho House Film Club with chapters in Miami, FL, Manhattan, NY and Los Angeles, CA and regularly contributes content to YachtWorld, and Boat Trader.